Are you looking to create an online catalogue for your business? Do you want to reach out to your customers easily through a familiar platform such as social media, including Facebook and Instagram? Look no further than WhatsApp Business, the popular messaging app's business version! In this blog, we'll show you how to make a catalogue on WhatsApp Business app that will help you connect with your customers and grow your business by tracking the most popular queries and shared items in your catalog.
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What is WhatsApp Shopping Catalogue?
WhatsApp Shopping Catalogue is a feature in WhatsApp Business that allows businesses to showcase their products and services to customers. It's like a digital storefront where customers can browse and make purchases directly through the app. WhatsApp Catalogue, also known as WhatsApp Business Catalog, makes it easy for small and large businesses to reach customers and generate more sales by providing a platform to showcase their product name, price, product description, website link, and product code in a mobile storefront format.
WhatsApp Catalogue Features
WhatsApp Catalogue comes with a range of features that make it a powerful tool for businesses. Some of these features include:
Easy Product Upload: You can easily upload your products onto the WhatsApp Catalogue, including product images, prices, and descriptions.
Category Management: WhatsApp Catalogue allows you to create different categories and subcategories to organise your products, making it easier for customers to find what they're looking for.
Customisable Layout: You can customise the layout of your Catalogue to match your brand and showcase your products in the best possible way.
Quick Replies: WhatsApp Catalogue allows you to set up quick replies to frequently asked questions, making it easier for customers to get the information they need.
Order Management: You can manage orders directly through the WhatsApp Catalogue, including order confirmations, shipping details, and more.
How to View a WhatsApp Catalogue?
Viewing a WhatsApp Catalogue is easy! Customers can view your Catalogue by simply clicking on the Catalogue icon in your WhatsApp Business profile. From there, they can browse your products, view prices, and make purchases directly through the app.
Who Can Use WhatsApp Catalogue?
Any business with a WhatsApp Business account can use WhatsApp Catalogue. Whether you're a small business or a large enterprise, WhatsApp Catalogue can help you showcase your products and reach more customers.
Why You Should Choose WhatsApp for Making Catalogues?
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users. Using WhatsApp Catalogue to showcase your products can help you reach a wider audience of potential customers and generate more sales. In addition, WhatsApp Catalogue is easy to use, easy to set up, and can be accessed from any device, including desktop, Android, and IOS, making it a valuable tool for business owners to engage with prospects and customers.
How to Set Up a Shopping Catalogue on WhatsApp Business?
Creating a Catalogue on WhatsApp Business is easy! Here's how to do it:
For Android:
Open WhatsApp Business and go to Settings > Business Settings > Catalogue.
Click on the “Add product or service” button.
Fill in the details for your product or service, including product images, prices, and descriptions.
Click “Save” to add the product to your Catalogue.
Repeat steps 2-4 to add more products to your Catalogue.
For IOS:
Open WhatsApp Business and go to Settings > Business Tools > Catalogue.
Click on the “Add product or service” button.
Fill in the details for your product or service, including product images, prices, and descriptions.
Click “Save” to add the product to your Catalogue.
Repeat steps 2-4 to add more products to your Catalogue.
For Desktop:
Open WhatsApp Web on your browser and log in to your WhatsApp Business account.
Click on the three dots icon in the top left corner and select “Settings”.
Click on “Business Tools” and then select “Catalogue”.
Click on the “Add product or service” button.
Fill in the details for your product or service, including product images, prices, and descriptions.
Click “Save” to add the product to your Catalogue.
Repeat steps 4-6 to add more products to your Catalogue.
How to Share a WhatsApp Catalogue?
Sharing your WhatsApp Catalogue with customers is easy! Here's how to do it:
Open a chat with the customer you want to share your Catalogue with.
Click on the attachment icon (paper clip) and select “Catalogue”.
Select the products you want to share and click “Send”.
Your customer will receive a message with your Catalogue and can start browsing and making purchases directly through the app.
WhatsApp Business API Shopping Catalogue
If you're a larger business with more complex needs, you may want to consider using the WhatsApp Business API for your Catalogue. The WhatsApp Business API allows you to create a customised Catalogue with advanced features like product search, real-time inventory updates, and integration with your existing e-commerce platform.
WhatsApp Catalogue can be used by businesses in a wide range of industries, including:
Retail
Showcase your products and make it easy for customers to make purchases directly through the app, let’s understand more use cases-:
Product showcase: Retail businesses can use WhatsApp Business Catalogue to showcase their products to potential customers. They can upload images, descriptions, and prices of their products, making it easy for customers to browse and find what they're looking for.
Product information: WhatsApp Business Catalogue allows retail businesses to provide detailed product information to customers, such as specifications, features, and benefits. This helps customers make informed purchasing decisions and builds trust with the business.
Sales and promotions: Retail businesses can use WhatsApp Business Catalogue to promote sales and special offers to customers. They can create custom templates for promotions and send them directly to customers' WhatsApp accounts.
Customer service: WhatsApp Business Catalogue can be used as a customer service tool, allowing customers to ask questions about products and receive quick responses. Retail businesses can use automated messages to provide quick answers to frequently asked questions.
Order placement: WhatsApp Business Catalogue allows customers to place orders directly through the app, making it easy and convenient for them to make purchases. Retail businesses can receive orders, process payments, and provide order updates through the app.
Product recommendations: Retail businesses can use WhatsApp Business Catalogue to provide product recommendations to customers based on their browsing and purchasing history. This helps customers find products they're interested in and increases the chances of making a sale.
Food and Beverage
Showcase your menu and take orders directly through the app & understand more use cases of this industry more specifically-:
Menu showcase: Food and beverage businesses can use WhatsApp Business Catalogue to showcase their menu items to potential customers. They can upload images, descriptions, and prices of their products, making it easy for customers to browse and find what they're looking for.
Product information: WhatsApp Business Catalogue allows food and beverage businesses to provide detailed product information to customers, such as ingredients, nutritional information, and preparation instructions. This helps customers make informed purchasing decisions and builds trust with the business.
Special offers and deals: Food and beverage businesses can use WhatsApp Business Catalogue to promote special offers and deals to customers. They can create custom templates for promotions and send them directly to customers' WhatsApp accounts.
Order placement: WhatsApp Business Catalogue allows customers to place orders directly through the app, making it easy and convenient for them to order food and beverages. Businesses can receive orders, process payments, and provide order updates through the app.
Delivery tracking: Food and beverage businesses can use WhatsApp Business Catalogue to provide delivery tracking information to customers. They can send automated messages with order updates, estimated delivery times, and tracking information.
Customer service: WhatsApp Business Catalogue can be used as a customer service tool, allowing customers to ask questions about menu items and receive quick responses. Food and beverage businesses can use automated messages to provide quick answers to frequently asked questions.
Beauty and Wellness
Showcase your services and allow customers to book appointments directly through the app. And more use cases are-:
Service showcase: Beauty and wellness businesses can use WhatsApp Business Catalogue to showcase their services to potential customers. They can upload images, descriptions, and prices of their services, making it easy for customers to browse and find what they're looking for.
Product information: WhatsApp Business Catalogue allows beauty and wellness businesses to provide detailed information about their products, such as ingredients, benefits, and usage instructions. This helps customers make informed purchasing decisions and builds trust with the business.
Appointment booking: WhatsApp Business Catalogue allows customers to book appointments directly through the app, making it easy and convenient for them to schedule services. Businesses can receive appointment requests, confirm bookings, and provide appointment reminders through the app.
Special offers and deals: Beauty and wellness businesses can use WhatsApp Business Catalogue to promote special offers and deals to customers. They can create custom templates for promotions and send them directly to customers' WhatsApp accounts.
Customer service: WhatsApp Business Catalogue can be used as a customer service tool, allowing customers to ask questions about services and receive quick responses. Beauty and wellness businesses can use automated messages to provide quick answers to frequently asked questions.
Service recommendations: Beauty and wellness businesses can use WhatsApp Business Catalogue to provide recommendations to customers based on their needs and preferences. This helps customers find services they're interested in and increases the chances of making a sale.
Travel and Hospitality
Showcase your accommodations and allow customers to book directly through the app. Let’s understand this more clearly-:
Travel package showcase: Travel and hospitality businesses can use WhatsApp Business Catalogue to showcase their travel packages to potential customers. They can upload images, descriptions, and prices of their packages, making it easy for customers to browse and find what they're looking for.
Accommodation information: WhatsApp Business Catalogue allows travel and hospitality businesses to provide detailed information about their accommodations, such as room types, amenities, and prices. This helps customers make informed booking decisions and builds trust with the business.
Reservation booking: WhatsApp Business Catalogue allows customers to book reservations directly through the app, making it easy and convenient for them to plan their travel. Businesses can receive reservation requests, confirm bookings, and provide reservation reminders through the app.
Special offers and deals: Travel and hospitality businesses can use WhatsApp Business Catalogue to promote special offers and deals to customers. They can create custom templates for promotions and send them directly to customers' WhatsApp accounts.
Travel recommendations: Travel and hospitality businesses can use WhatsApp Business Catalogue to provide recommendations to customers based on their preferences and interests. This helps customers plan their travel itinerary and increases the chances of making a sale.
Customer service: WhatsApp Business Catalogue can be used as a customer service tool, allowing customers to ask questions about travel packages and receive quick responses. Travel and hospitality businesses can use automated messages to provide quick answers to frequently asked questions.
Benefits of Using WhatsApp Catalogue
Using WhatsApp Catalogue for your business comes with a range of benefits, including:
Reach a wider audience: With over 2 billion active users, WhatsApp Catalogue allows you to reach a wider audience and generate more sales.
Easy to use: WhatsApp Catalogue is easy to set up and easy for customers to use, making it a hassle-free shopping experience.
Cost-effective: WhatsApp Catalogue is a cost-effective way to showcase your products and reach more customers, without the need for expensive advertising.
Real-time updates: With WhatsApp Catalogue, you can make real-time updates to your products and prices, ensuring your customers always have the most up-to-date information.
Better customer experience: WhatsApp Catalogue allows you to provide a better shopping experience for your customers, with easy browsing, quick replies to frequently asked questions, and seamless checkout.
Wrapping Up
WhatsApp Catalogue is a powerful tool for businesses of all sizes. With easy product upload, customisable layouts, and real-time updates, WhatsApp Catalogue makes it easy for customers to browse and make purchases directly through the app. Whether you're a small business or a large enterprise, WhatsApp Catalogue can help you reach more shoppers and grow your business with the help of a WhatsApp product catalog. So why wait? Start creating your WhatsApp Catalogue today and add your website link to make it even easier for customers to browse and make purchases. Take your business to the next level with WhatsApp Catalogue by including all necessary product details in your catalog.
A WhatsApp Shopping Catalogue is a feature provided by WhatsApp Business that allows businesses to showcase their products and services in a catalog format on the app.
How do I view a WhatsApp Shopping Catalogue?
To view a WhatsApp Shopping Catalogue, simply click on the business's name in the chat window and select "View Catalogue." You can then browse through the products and services offered by the business.
Who can use WhatsApp Shopping Catalogue?
Any business with a WhatsApp Business account can use WhatsApp Shopping Catalogue to showcase their products and services on the app.
How do I create a WhatsApp Shopping Catalogue?
To create a WhatsApp Shopping Catalogue, go to your WhatsApp Business account settings, select "Catalogue," and then add your products or services. You can also customize your catalog by adding images, descriptions, and prices.
Can I use WhatsApp Shopping Catalogue on my desktop?
Yes, you can use WhatsApp Shopping Catalogue on your desktop by logging into your WhatsApp Business account on your desktop browser.
How do I share a WhatsApp Shopping Catalogue with my customers?
To share a WhatsApp Shopping Catalogue with your customers, simply send them the link to your catalogue or share the catalogue directly with them through the app.
Can I use WhatsApp Business API for my Shopping Catalogue?
Yes, businesses can use WhatsApp Business API to create and manage their WhatsApp Shopping Catalogue. The API provides additional features such as automated messages and personalized templates.
What industries can use WhatsApp Shopping Catalogue?
Any industry that sells products or services can use WhatsApp Shopping Catalogue to showcase their offerings. Some common industries include retail, food and beverage, beauty and wellness, and travel and hospitality.
What are the benefits of using WhatsApp Shopping Catalogue?
WhatsApp Shopping Catalogue allows businesses to reach a large audience, showcase their products and services in a visually appealing way, and facilitate easy communication and transactions with customers. It also provides a convenient and user-friendly experience for customers to browse and shop.
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