WhatsApp has become an essential communication tool for businesses of all sizes. It offers a quick and easy way to connect with customers, employees, and suppliers. One of the most effective ways to use WhatsApp for business communication is through WhatsApp Broadcast Messages.

In this blog, we'll cover everything you need to know about WhatsApp Broadcast Messages, including what they are, their limitations, how to create a targeted WhatsApp Broadcast list, and much more.

Table of Contents

• What is WhatsApp Broadcast?
• Limitations of WhatsApp Broadcast using the WhatsApp Business App
• WhatsApp Broadcasting using Business App
• WhatsApp Broadcasting using WhatsApp Business API
• How to Send WhatsApp Retargeting Campaigns
• How to Create a Targeted WhatsApp Broadcast List
• Is WhatsApp Broadcast using App enough for your business?
• Which Industries can Use WhatsApp Broadcast Feature?
• How to Send WhatsApp Broadcast Messages without Saving Number
• WhatsApp Broadcasting FAQs
• Conclusion

What is WhatsApp Broadcast?

WhatsApp Broadcast is a feature that allows you to send a message to multiple people at once without creating a group. It's similar to sending an email to a list of subscribers. The main advantage of using WhatsApp Broadcast is that the recipients will receive the message as a personal message rather than a group message. This makes it more personal and increases the chances of the recipient reading the message.

WhatsApp Broadcast is an excellent way to send announcements, promotions, reminders, and other important information to your customers, employees, and suppliers.

Limitations of WhatsApp Broadcast using the WhatsApp Business App

WhatsApp Business App is a free app designed for small businesses. It offers many features that can help businesses connect with their customers, such as quick replies, labels, and automated messages.

However, WhatsApp Broadcast using the WhatsApp Business App has some limitations. The main limitation is that you can only send Broadcast Messages to a maximum of 256 recipients at a time. If you have a large customer base, this can be a significant limitation.

Another limitation is that you cannot schedule Broadcast Messages using the WhatsApp Business App. This means that you have to send the message manually each time you want to send a Broadcast Message.

WhatsApp Broadcasting using Business App

If you're using the WhatsApp Business App, you can send Broadcast Messages in two ways. The first method is by selecting the Broadcast List from the Chats tab and then selecting the recipients you want to send the message to. The second method is by selecting the Broadcast List from the Broadcast tab and then selecting the recipients you want to send the message to.

To create a Broadcast List in the WhatsApp Business App, follow these steps:

• Open WhatsApp Business App

• Tap on the three dots in the top right corner and select "Broadcast Lists"

• Tap on the "+" icon to create a new Broadcast List

• Add contacts to the list by tapping on the "+" icon next to each contact

• Name the Broadcast List and tap "Create"

Once you have created a Broadcast List, you can send a Broadcast Message to the list by selecting the list from the Chats or Broadcast tab.

WhatsApp Broadcasting using WhatsApp Business API

If you have a large customer base, you may want to consider using the WhatsApp Business API to send Broadcast Messages. The WhatsApp Business API is a paid service that allows businesses to send messages to a large number of customers.

Using the WhatsApp Business API, you can send Broadcast Messages to up to 10,000 recipients at a time. You can also schedule Broadcast Messages in advance, which is a useful feature if you want to send messages at a specific time.

To use the WhatsApp Business API, you need to work with a WhatsApp Business Solution Provider (BSP). BSPs are third-party providers who can help you set up and use the WhatsApp Business API.

Also Read: WhatsApp Business API: Everything You Need To Know About!

How to Send WhatsApp Retargeting Campaigns

WhatsApp Retargeting Campaigns are a powerful way to re-engage with your customers who have shown interest in your products or services but have not yet made a purchase.

To send a WhatsApp Retargeting Campaign, follow these steps:

• Identify the customers who have shown interest in your products or services

• Create a targeted list of these customers using their phone numbers

• Craft a personalized message that includes a call-to-action (CTA) to encourage them to make a purchase or take another desired action

• Send the message to the targeted list using WhatsApp Broadcast

WhatsApp Retargeting Campaigns are a great way to increase sales and customer engagement. However, it's essential to ensure that the message you send is personalized and relevant to the recipient.

How to Create a Targeted WhatsApp Broadcast List

Creating a targeted WhatsApp Broadcast List is essential if you want to increase the effectiveness of your Broadcast Messages. Here are some tips for creating a targeted list:

• Identify the group of people you want to target. For example, you could target customers who have made a purchase in the last month or potential customers who have shown interest in your products or services.

• Collect their phone numbers. You can do this by asking for their phone numbers during the purchase process, offering a free resource in exchange for their phone number, or using lead generation tools.

• Segment the list based on the criteria you identified in step one. For example, you could create separate lists for customers who have made a purchase in the last month and potential customers who have shown interest in your products or services.

• Personalize your messages based on the segment. For example, you could offer a discount code to customers who have made a purchase in the last month as a way of showing appreciation for their loyalty.

By creating a targeted WhatsApp Broadcast list, you can increase the effectiveness of your Broadcast Messages and improve customer engagement.

Is WhatsApp Broadcast using App enough for your business?

WhatsApp Broadcast using the WhatsApp Business App is an excellent way for small businesses to connect with their customers. However, if you have a large customer base or need more advanced features, you may want to consider using the WhatsApp Business API.

The WhatsApp Business API offers many features that can help businesses connect with their customers, such as sending messages to a large number of recipients, scheduling messages, and integrating with third-party tools.

It's essential to evaluate your business needs and determine which WhatsApp Broadcast option is right for you.

Also Read: How To Do WhatsApp Marketing with 100% Effective Results

https://eazybe.com/blog/whatsapp-hacks/whatsapp-marketing/how-to-do-whatsapp-marketing-with-100-accurate-results-the-ultimate-guide-to-skyrocket-your-sales-with-eazybe/

Which Industries can Use WhatsApp Broadcast Feature?

WhatsApp Broadcast is an effective communication tool for businesses in many different industries. Here are some examples of industries that can use WhatsApp Broadcast:

• Retail: Retail businesses can use WhatsApp Broadcast to send promotions, product updates, and sale alerts to their customers.

• Hospitality: Hotels and restaurants can use WhatsApp Broadcast to send information about special events, promotions, and menu updates.

• Healthcare: Healthcare providers can use WhatsApp Broadcast to send appointment reminders, health tips, and other important information to their patients.

• Education: Educational institutions can use WhatsApp Broadcast to send important announcements, event reminders, and other information to students and parents.

These are just a few examples of industries that can use WhatsApp Broadcast. Any business that wants to connect with its customers in a personal and effective way can benefit from using WhatsApp Broadcast.

How to Send WhatsApp Broadcast Messages without Saving Number

If you want to send a WhatsApp Broadcast Message to a recipient without saving their number, you can use a third-party tool called Eazybe. Eazybe Chrome Extension is a tool that allows you to send a message to a WhatsApp number without saving the number in your contacts.

To use WhatsApp Direct, follow these steps:

• Open your web browser and go to the Eazybe website or Chrome Web Store.

• Download and Install Eazybe Chrome Extension & Login To Your WhatsApp.

• Click on the edit button beside the contact’s detail and It will automatically be saved in your Google Contact.

• Type your message in the "Message" field.

• Click the "Send Message" button.

Eazybe Chrome Extension is a useful tool if you want to send a message to a recipient without saving their number. You can also schedule your messages, create reminders, access ChatGPT, and create your own workspace on Eazybe. Download Now and Send messages on WhatsApp without saving number with Eazybe Chrome Extension.

WhatsApp Broadcasting FAQs

Here are some frequently asked questions about WhatsApp Broadcast:

Q: Can I send media files using WhatsApp Broadcast?

A: Yes, you can send media files, such as images and videos, using WhatsApp Broadcast.

Q: Can I use WhatsApp Broadcast to send messages to international numbers?

A: Yes, you can use WhatsApp Broadcast to send messages to international numbers as long as the recipient has WhatsApp installed and has a valid phone number.

Q: Can I send WhatsApp Broadcast Messages using WhatsApp Web?

A: No, you cannot send WhatsApp Broadcast Messages using WhatsApp Web. You can only send Broadcast Messages using the WhatsApp Business App or WhatsApp Business API.

Q: Can I customize the message for each recipient in a WhatsApp Broadcast?

A: No, you cannot customize the message for each recipient in a WhatsApp Broadcast. The message is sent to all recipients as the same message.

Q: How do I know if my WhatsApp Broadcast message has been delivered and read?

A: You can see the delivery and read receipts for your WhatsApp Broadcast message by checking the message info. However, you will only see this information for recipients who have enabled read receipts.

Conclusion

WhatsApp Broadcast is a powerful tool for businesses of all sizes. It allows you to send a message to multiple people at once without creating a group, making it more personal and increasing the chances of the recipient reading the message.

In this blog, we covered everything you need to know about WhatsApp Broadcast, including its limitations, how to create a targeted WhatsApp Broadcast list, and how to send WhatsApp Retargeting Campaigns.

It's essential to evaluate your business needs and determine which WhatsApp Broadcast option is right for you. Whether you're using the WhatsApp Business App or WhatsApp Business API, make sure to create a targeted list and personalize your messages to increase the effectiveness of your Broadcast Messages.

We hope this blog has been helpful in understanding how to send WhatsApp Broadcast Messages. If you have any questions or comments, please feel free to leave them below.