Personalized Marketing with WhatsApp

August 7, 2023

Personalized Marketing

To get you started, let’s take a quick trip down the memory trail and look at the roots of marketing conversations.
Personalized marketing is actually longer than most people think. At its core, it is actually the personal exchange of conversation that takes place when a business communicates with its target audience.

Personalized or chat marketing is a one-to-one marketing strategy used by companies to shorten their sales cycle, learn about their customers, and create the impression of personal purchases.

Looking at this, we can see that the interaction between the buyer and the seller during a shopping spree or a telephone conversation in pre-eCommerce times can be as effective as chat marketing.

This could mean that Personalized marketing was actually at the beginning of the trade itself.

Originally, Personalized marketing is about creating and engaging in conversation with people who might be interested in your product. This includes methods such as face-to-face interaction, video/voice calls, social media interactions, and now most importantly - WhatsApp Messaging.

But what makes an exchange a marketing conversation? There is no miracle here, but all its aspects are related to its root word: “conversation.” Here are some key aspects of chat marketing:

Happens in real-time.

Like most conversations we have with our friends and family, chat marketing happens live. This ensures that all stakeholders are involved and fully aware.
That’s why it also works so well on WhatsApp, a chat app designed for fast exchanges and intended to bring people closer to each other.

Focused on customers.

Personalized marketing is run by customers. This means that as a business, you have to offer personal interactions with your customers - as if you were communicating with them and only communicating with them. This also affects personal care, too, builds trust, and encourages customers in the ongoing conversation.

It is Natural.

Personalized marketing allows conversations to flow and develop naturally and comfortably. Sales negotiations should never seem to be between two strangers. It's not one way. It gives all involved the opportunity to raise their voices. This means that as a company when you communicate with your customer, you are giving them the power to lead and control the conversation.

More on Personalized Marketing coming soon!