Sales are now switching to Messages. You can use WhatsApp to connect and interact with your customers. You will see different levels of engagement, and your hard work will pay off faster.
Working in sales can be challenging and hard sometimes. But it molds us in a beneficial way. Building relationships - a basic human skill is developed by working in sales. Trust is of utmost importance in any transaction, and as a human, we build that basic block of trust.
Think about it - people can do online research today on their own, but do not know if they can trust that information. Building relationships is the way to build that trust in customers.
The great sales process entitles a good seller to come in, ask the right questions to understand what customers think or want, and can provide the trust and personal touch needed to make that deal go through!
The traditional process of sales, the culture, is making it hard to build the necessary relationships with customers. More efficient sales are rewarded more and that is driving new sales folks to get aggressive on sales, which does not work at all. Making customers buy faster shouldn't be the goal, relationship building should be!
With all the automated messages and constant spamming, customers are now losing their trust in the businesses. People who receive tons of spam from various companies, all with standard (and automated) messages that are designed to be - Personal, are got deleted and blocked in a few seconds.
Happily, these tactics began to change little by little. One remarkable trend is that retailers around the world discard emails and turn to messages to build stronger personal relationships.
First, WhatsApp messages are sent by a person., contrary to mail. Second, people read WhatsApp messages 95% of the time. Better response means that the sales team can put more thought and effort into crafting creative messages. That is a loop of constructive feedback.
You can use WhatsApp to connect and interact with your customers. You will see different levels of engagement, and your hard work will pay off faster.