How to Use WhatsApp Business Groups and Broadcast Lists?

August 7, 2023

Use of WhatsApp Business Groups and Broadcast Lists to Reach Your Customers. In today's digitally connected world, small businesses are constantly seeking effective ways to engage with their customers, including WhatsApp users. WhatsApp Business, with its extensive user base and versatile features, has become a popular platform for small businesses to connect with their audience in different ways, including providing 24x7 customer support through WhatsApp chatbots and live support. In this blog post, we will explore how you can harness the power of WhatsApp Business Groups and Broadcast Lists to reach and engage your customers effectively with a single message, or private message, while also avoiding spam. Additionally, there is no limit to the number of broadcast lists you can create, with each list accommodating up to 256 people who have your number saved in their phones' address book. With the broadcast list feature on WhatsApp, you can ensure the privacy of your customers as only those who have your contact number and have added you to their contact list can receive a WhatsApp message, making it a more effective communication channel for large businesses and enterprises than email or SMS. Additionally, the broadcast list feature is available on both the iOS and android versions of the app, making it accessible to a wide range of users. If you want your recipients to participate in a group conversation, you should create a WhatsApp group chat instead. Small businesses can get started quickly with the free WhatsApp Business App for more familiarity as it has the same user interface as the regular WhatsApp App for iOS. This way, they can discover the advantages of using the WhatsApp API to broadcast messages, send automated broadcast messages, and experience the benefits for their business by reaching a larger audience through their contacts list.

WhatsApp Business Groups

WhatsApp Business Groups provide a valuable avenue for businesses to communicate with a specific set of customers or prospects. Let's delve into the steps to effectively use WhatsApp Business Groups:

  • Set Up a WhatsApp Business Account:
  • Start by downloading the WhatsApp Business app and create an account using your business phone number. Follow the setup process and verify your number to establish a professional presence on the platform.
  • Create a Business Group:
  • Tap on the three-dot menu in the top-right corner of the app and select "New Group." Give your group a descriptive name and add relevant contacts, such as customers, prospects, or individuals interested in your business.
  • Define Group Guidelines:
  • Establish clear guidelines for your business group, communicating its purpose, expected behavior, and rules for engagement. This ensures a positive and productive environment for both you and your group members.
  • Share Valuable Content:
  • Regularly share valuable and relevant content with your group members. This can include product updates, special offers, industry insights, helpful tips, and exclusive content. Aim to provide value and create a sense of community within the group.
  • Encourage Interaction:
  • Promote engagement within the group by asking questions, conducting polls, or seeking opinions on relevant topics. Encouraging interaction not only fosters a sense of community but also provides valuable insights into your customers' preferences and needs.
  • Respond Promptly:
  • Monitor the group closely and respond promptly to any queries, feedback, or concerns raised by your customers. Timely and personalized responses demonstrate your commitment to customer service and build trust among group members.
whatsapp business account group

WhatsApp Broadcast Lists

WhatsApp Broadcast Lists allow businesses to send messages to multiple recipients without revealing their identities or creating a group. Here's how you can make the most of this feature:

  • Segment Your Contacts:
  • Segment your customer base based on relevant criteria such as demographics, interests, or purchasing behavior. This segmentation allows you to tailor your messages for better relevance and engagement.
  • Create Broadcast Lists:
  • In the WhatsApp Business app, go to "New Broadcast" and select the contacts you want to include in the list. You can create multiple lists to target different customer segments effectively.
  • Personalize Your Messages:
  • While sending broadcast messages, strive to personalize them to a certain extent. Address recipients by their names and ensure the message is relevant to their interests or needs. Personalization helps to establish a stronger connection and captures attention.
  • Optimize Timing:
  • Consider the time zones and preferences of your target audience when scheduling broadcast messages. Avoid sending messages during inconvenient hours or excessively frequent communication that may lead to recipients opting out.
  • Analyze and Improve:
  • Regularly analyze the performance of your broadcast messages by monitoring metrics such as open rates, click-through rates, and customer responses. Use these insights to refine your messaging strategies and improve customer engagement.

What is the difference between WhatsApp Business Groups and Broadcast lists?

WhatsApp Business Groups allow multiple participants to have interactive discussions and share messages with each other. Broadcast lists, on the other hand, enable businesses to send messages to a large number of contacts without revealing the recipients' identities or encouraging group conversations.

Eazybe Chrome Extension benefits

The eazybe Chrome extension complements your WhatsApp Business experience with additional features and functionalities. Here are some notable benefits:

  • Contact Management:
  • The eazybe extension provides enhanced contact management capabilities, allowing you to efficiently organize and categorize your WhatsApp Business contacts. This simplifies the process of managing your customer database.
  • Automation and Templates:
  • eazybe offers automation features to streamline repetitive tasks. It allows you to create templates for commonly sent messages, such as welcome messages, FAQs, or appointment reminders. This saves time and ensures consistent messaging.
  • Message Scheduling:
  • With the eazybe extension, you can schedule messages in advance. This feature enables you to plan your communication strategy effectively and ensure timely delivery of important messages.
  • Analytics and Insights:
  • eazybe provides analytics and insights on your WhatsApp Business performance. It offers data such as message open rates, response times, and customer engagement metrics. These insights help you measure the effectiveness of your communication efforts and make informed decisions.

By utilizing WhatsApp Business Groups and Broadcast Lists, you can leverage the power of WhatsApp to reach and engage your customers effectively.

The eazybe Chrome extension enhances your WhatsApp Business experience by providing advanced contact management, automation, message scheduling, and analytics capabilities. Incorporating these strategies and tools into your communication strategy will enable you to build strong customer relationships and drive business growth through WhatsApp Business account.


What is the difference between WhatsApp Business Groups and Broadcast Lists?

WhatsApp Business Groups are interactive groups where members can engage in discussions and share content, while Broadcast Lists allow you to send messages to multiple recipients individually without revealing their identities.

Can I add participants to my WhatsApp Business Group without their consent?

No, it is important to obtain consent before adding someone to a WhatsApp Business Group. It is recommended to ask for permission or provide an opt-in option to ensure compliance with privacy regulations and respect for individuals' choices.

How often should I send messages in my WhatsApp Business Group or Broadcast List?

The frequency of messages should strike a balance between staying engaged and avoiding over-messaging. Assess your audience's preferences and respect their time and privacy. Consider sending messages when you have valuable or relevant information to share, without inundating them with excessive communication.

How can I encourage engagement in my WhatsApp Business Group?

Foster engagement by sharing valuable content, asking questions, conducting polls, and encouraging members to share their thoughts and opinions. Respond promptly to their messages and create a welcoming environment that encourages participation.

Can I schedule messages in WhatsApp Business Broadcast Lists?

By using the eazybe Chrome extension, you can schedule messages in advance for WhatsApp Business Broadcast Lists. This feature allows you to plan your communication strategy and ensure timely delivery of messages to your target audience.